Back in September Coeliac UK launched their first ever television advert. It debuted at 8.35am on the 7th of September in an interval during Good Morning Britain on ITV.
This advert is a milestone for the charity and for coeliac disease as a whole as it’s the first ever advertisement to raise awareness for the condition. The aim is to try and draw attention to the diseases symptom’s and ultimately help in the search for the half a million un-diagnosed coeliacs in the UK.
The advert highlights the symptoms of the condition before diagnosis, and is part of the charities ‘Is It Coeliac Disease?’ campaign.
The 30 second advert shows people struggling with diarrhea, fatigue and stomach pain (which are the most commonly reported symptoms of the condition) and steer them to the sites online assessment.