ilumi Asda Photobomb

Thank you to everyone who has given ilumi such a warm welcome in Asda! We hope you all are enjoying our new noodle snack pots and easy cook rice, as well as our new improved retail range. Keep letting us know what you think by posting on our Facebook page here.

If you follow us on social media (if you don’t then you should be!) you would know that we’ve been running a competition to win £50’s worth of ilumi.

We had a fantastic response from our lovely customers and some really good selfies with our new range. Unfortunately we could only choose 1 winner, and that was Regina on Twitter who sent in this great photo of her daughter next to the ilumi dishes on the shelf at Asda.


If you’d like to see the rest of the entries please follow this link to our Pinterest board.

And once again, thank you all for taking part.

Free From Halloween Tips

Use Pumpkin


Pumpkin carving wasn’t brought into Halloween tradition until the late 19th century when Irish immigrants brought the custom to North America, but now the fruit has become a symbol of the holiday. More importantly pumpkin is also gluten and dairy free and can be used as the centre piece for many tasty dishes. We’ve put together a Pinterest board of our favourite pumpkin recipes from around the web. Check it out here.

Jelly Shots

jelly shots

Jelly is gluten free (but as you know always read the label!) so why not couple it with a splash of spirit so the adults can get involved in the fun and games. Use different coloured jelly’s and only add the alcohol to a smattering so you can play a ghostly game of shot roulette!

Apple Bobbing 

apple bobbing

The game:

Place apples in a basin of water.

Blindfold contestants.

Their aim is to take as many apples from the basin only using their mouth as possible.

The person with the least amount of apples in their basin at the end of the allotted time wins!

Apples are 100% naturally gluten and milk free meaning you and your friends and family can all take part in this traditional Halloween party game.

Did you know: This game was traditionally played by the Romans to remember the goddess of trees and fruits, Pomona.

Prepare For Trick or Treaters with Allergies

Six children in costumes trick or treating at woman's house

With us lot being more allergy aware than the regular trick or treater, we should take the time to cater for the children knocking on our door on Saturday who, due to allergies,  may not be able to eat any of your sweets. So why not stock up on things like bouncy balls, glow stickers, fangs and sticky spiders so that they can join in on the fun!

ilumi in Asda – Store Guide

Since we announced that ilumi was taking the faithful leap from online to in store, we’ve had many requests and queries for information about which Asda supermarkets our ready meals and noodle pots will be stocked. So we thought we’d provide you with a definitive guide to which stores will be selling ilumi!

Find below a downloadable document which states the item, the variety and the Asda store name (city/town name) so you can see whether your local Asda will have ilumi on their shelves.

ilumi Asda store guide – Download here


To find your hometown store all you need to do is:

highlight the top title row.



Then go to the ‘data’ tab at the top of the document and click filter.

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A small arrow will appear on the title row. Click this and a drop down list will appear with the towns and cities of all the Asda stores ilumi is stocked in. Search for your hometown or closest city and if ilumi is on the shelves, the dish and variety that is stocked will appear in the relevant columns.

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Unfortunately not all of the ilumi range made it over to retail, but the dishes that did make it are definitely some of our tastiest. Take a look at which meals and snack pots you can find in your local Asda store:

Kerala Chicken Curry

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Marinated chicken in a mild and creamy southern Indian curry sauce made with coconut milk and aromatic ground spices.

Za’atar Chicken

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We’ve taken the classic Moroccan spices of cinnamon, ground coriander, cumin and turmeric and used them to spice up our delicious free range chicken, to which we have added brown basmati rice, raisins and apricots for a truly comforting Middle Eastern supper.
Beef in Black Bean Sauce


The unique slightly salty, bitterness of the fermented black beans gives a caramelised note and a depth to this Asian dish much as an ale does to a classic beef stew! The beef is cooked in a sauce made from the black beans, along with chili, garlic, soy, vinegar, and a touch of sugar…a great balance of salt, sweet, sour and heat!

Slow-Cooked Beef Casserole

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Slow cooked gluten-free beef casserole in a fresh beef stock, red wine and thyme gravy with diced potato and chunky vegetables.

Mediterranean Style Rice with Pork and Chorizo

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Our marinated pork and diced chorizo make great partners in this Mediterranean influenced dish. Their smoky, meaty flavours combine with onion, long grain brown rice and peppers to create a comforting robust dish.

Sweet Chilli Stir Fry Sauce

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An Asian influenced sweet and sour combination of tomato, honey, ginger and white wine vinegar.

Sweet Soy & Ginger Stir Fry Sauce

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Winning Highly Commended in the store cupboard catergory at the 2015 Free From Food Award our Sweet Soy & Ginger sauce really adds that extra element to your stir fry. For an extra kick add some finely chopped chilli and fresh, chopped coriander just before serving.

Kashmiri Rice



A savoury mix of long grain rice with sultanas, apple, spices and cumin seeds. A new fruity Asian-inspired dried rice mix with a subtle spice from ilumi – easy cook on a hob.

Vietnamese Beef Pho Rice Noodle Pot

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Vietnamese Pho instant rice noodles with spicy beef stock, red peppers, mushrooms, spring onion, leeks and coriander – a delicious and fragrant lunch time treat. Just add hot water. All gluten free of course!

Tom Yum Rice Noodle Pot

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Enjoy this hot and spicy Tom Yum-style noodle broth as a quick and easy snack or lunch time treat. Instant gluten free rice noodles with a spicy and fragrant sauce. Suitable for vegetarians.

Sweet Chilli Rice Noodle Pot

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A quick and easy ‘posh pot noodle’ with gluten free rice noodles – a classic sweet chilli flavour with a medium spicy kick. Just add hot water!

Singapore Rice Noodle Pot

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Instant rice noodles with a Singapore-style curry sauce with carrot, spring onion, red onion and peas. A vegetarian ‘posh pot noodle’ with a mild heat. Just add hot water and you’ve got a tasty on-the-go lunchtime snack.

2015 Free From Food Awards Winners!

We won!

Our fantastic Chicken Za’atar won a Free From Food Award on Wednesday evening.

The dish, which already has a Great Taste Award to its name, won in the *Manufactured in a Nut Free Environment* category.

Also our Sweet Soy & Ginger Stir Fry Sauce received highly commended in the Store Cupboard section.

Anthony Worrall Thompson presented the awards, which took place at the Royal College of Physicians in Regents Park.

An independent team of judges decided who was victorious on the night. The ceremony has taken place annually since 2008 and hopes to encourage innovation and celebrate excellence within the free-from market.

The big winners of the night were Voakes Free From, who won the FAIR trophy for the best free-from food in 2015 for their traditional pork pie.

Other note able winners were Smart Eats & Treats in the Bread category, Explore Asian in the Pasta and Pizza section and Feel Free for Gluten Free won an award for their Gluten-Free doughnuts .

Find a full list of [2015 Free From Food Awards winners here.][1]


Easter Favourites

**Coq au Vin**

Chicken cooked in Beaujolais wine with Pancetta, thyme and bay. A time honoured classic recipe with a slight twist of Italian Pancetta in this classic French dish.

*”very very tasty, the chicken is very tender and the sauce is gorgeous”*

**Lamb in Gluten Free Ale with Haricot Beans**

Timeless and warming stew, with a deep and rich gluten free ale. Best served with crushed potatoes and a sprinkle of parsley.

*”Tasty, wholesome , easy to store and are ready to eat in 2 minutes.”*

**Pork, Mushrooms & Madeira Casserole**

A unique addition of prunes for a sweet touch and crunchy cubed armentier potatoes and seasoned wilted spinach.

*”I really enjoyed this one – very tasty!”*

**Slow-Cooked Beef Casserole**

Cooked in a fresh beef stock, red wine and thyme gravy. This dish will really set you up for your long weekend. Best served with a selection of spring greens, the meal comes complete with diced potato and chunky vegetables.

*”This is one of my favourites, it makes my mouth water just thinking about it.”*

![](/media/thumb/551bb2628c214/350x350_50_50_0.jpg “”)

**Slow-Cooked Chicken Casserole**

Marinated and slow cooked gluten-free chicken casserole with a white wine, rosemary and sage gravy with diced potatoes and chunky vegetables. The dish is best served with some freshly cooked minted peas.

*”Absolutely delicious. The chicken is soft, juicy and there’s plenty of it.”*

**Slow-Cooked Lamb Casserole**

A warm filling main course consisting of diced lamb in a rosemary and mint gravy with sliced potatoes and carrots.

*”Had this for dinner tonight accompanied by some steamed veggies…. And it was absolutely delicious.”*

**Spicy Butternut Squash Soup**

Rich, aromatic and satisfying with just a touch of chilli to keep things interesting just 120 calories too.

*”Great smell from the moment it came out of the microwave and the taste didn’t disappoint either.”*

**Tender Pork with Cider and Mustard**

This dish is the classic combination of tender Pork, Cider and Mustard. The Suffolk Cider along with the Mustard add the piquancy, whilst the Honey, Apple and Thyme gently balance and sweeten the whole dish.

*”Loved this meal, had it with rice and will be ordering it again.”*

Weird and Wonderful

We were down at the BBC Good Food Eat Well Show last week, and we came across some very peculiar products. Here are our pick of the strangest and most interesting foods on the market.

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Aduna Baobab Superfruit Powder is a 100% organic, nutrient-dense raw wholefood that provides you with three key health benefits.

– Rich in vitamin C
– Almost 50% fibre
– High in antioxidants

Baobab is the only fruit in the world that dries naturally on the branch. This means there are no additives whatsoever. The fruit helps bring out your natural vibrancy, and is 100% organic, suitable for vegetarians and good for children.

Aduna works directly with producers in Africa who ensure that growers are paid a fair price. Their aim is to make baobab into a household name, creating a market that will help sustain 8-10 million households in rural Africa.

To get the best results out of this superfood, it’s recommended that you take 2 – 4 teaspoons. This is with your shake or smoothie, your natural yoghurt or maybe sprinkling it into your porridge.

[Fancy it?][2]

![kaizen](/media/thumb/54f5ddf702803/300x300_50_50_0.jpg “kaizen”)

**[Kaizen Living][3]**

Kaizen Living is an organic superfoods company founded on the Japanese principles of ‘Kaizen’, meaning ‘Continual Improvement’.

The superfood is 100% pure, additive free, nutrient & vitamin rich and gluten free. All of their products are a ‘gift from nature’ as the team of experts at Kaizen have travelled the world to source the best organic superfoods.

Their products range from powders to tablets and seeds, and are full of amazing benefits from promotion of radiant skin to neutralising mercury in the blood.

The superfoods are grouped together into bundles so that you can achieve the results you want:

– Energised Bundle
– Cleansed Bundle
– Beatified Bundle
– Maximised Bundle
– Relaxed Bundle

[Want to feel re-energised?][4]

![](/media/thumb/54f5de33ca949/300x300_50_50_0.jpg “”)


The organic birch water drink company was founded 30 years ago. Patrice Cordebar, the co-founder of BelSeva, was training for a cycle race and was inspired by the beautiful lush surroundings he cycled past and decided to plant birch trees on his land. Years later the natural sap from the trees was harvested and is now being exported around the world.

Birch water is a genuine, pure natural living water which flows through the birch tree in spring. The sap is sweet, with a thin syrupy consistency, which is apparently very enjoyable to drink.

Birch sap is suitable for:

– People wanting lose weight or suffer from water retention.
– Sportsmen
– Sufferers of stress
– Elderly
– Children

Health benefits of birch sap are:

– Melts cellulite and burns fat as the sap detoxifies the body.
– Hydrates and rejuvenates the body.
– Eliminates toxins.
– Improves the skin.

[Give it a try][6]

![](/media/thumb/54f5de94c4aa4/300x300_50_50_0.jpg “”)

**[Two Chicks][7]**

Two chicks was started by Anna Richey who after a trip to America noticed the popularity of egg white in the US. On her return she discussed the idea of bringing egg white products to the UK with friend Alla Ouvarova and from there Two Chicks free range liquid egg white products began to take shape.

Two Chicks produce egg white crisps, named Chirps, as Alla and Anna wanted a snack with the bite of a crisp that was high in protein and lower in fat and carbohydrate. They also sell liquid egg white and egg white omelette mix.

[Fancy a packet of egg white crisps?][8]


ilumi Noodle Pots

Introducing the newest additions to the ilumi family, our brand new noodle snack pots and rice, perfect for a healthy lunch time bite.

Noodle Pots

Each pot contains less than 1 gram of fat and no more than 300 calories and they’re incredibly easy to cook! All you need to do is…

– Empty seasoning sachet over the noodle block.

– Add boiling water from the kettle to the line indicated.

– Stir.

– Re apply lid and leave to stand for a good 4 minutes.

– Once settled, stir well, separate noodles and enjoy!


Singapore Style Rice NoodlesONLY £1.99

Instant rice noodles with a Singapore-style curry sauce with carrot, spring onion, red onion and peas. A vegetarian ‘posh pot noodle’ with a mild heat. Just add hot water and you’ve got a tasty on-the-go lunchtime snack.


Sweet Chilli Rice Noodles – ONLY £1.99

A quick and easy ‘posh pot noodle’ with gluten free rice noodles – a classic sweet chilli flavour with a medium spicy kick. Just add hot water!


Tom Yum Gai Rice Noodles – ONLY £1.99

Enjoy this hot and spicy Tom Yum-style noodle broth as a quick and easy snack or lunch time treat. Instant gluten free rice noodles with a spicy and fragrant sauce. Suitable for vegetarians.


Vietnamese Style Beef Pho Rice Noodles – ONLY £1.99

Vietnamese Pho instant rice noodles with spicy beef stock, red peppers, mushrooms, spring onion, leeks and coriander – a delicious and fragrant lunch time treat. Just add hot water. All gluten free of course!


Eating Out

Eating out has been an age old dilemma for anyone suffering any kind or food intolerance or allergy.

The awkwardness of asking for allergen information or an ingredient list is an unwelcome addition when trying to enjoy a relaxing meal.

This has lead to many sufferers having negative dining experiences, which have resulted in them being put off eating out, and feeling stigmatised by their condition.

However this all changed last December when the EU Food Information for Consumers Regulation was published and changes were made to the provision of allergen information.

Restaurants and bars that serve food will now need to provide allergen information on their current menus or in a separate document.

Food businesses now need to make it clear how you can access the allergen information before you choose your meal. So, if the material is on their website, this must be made clear to you before you’ve made your order.

This has come as a God send to most sufferers of coeliac disease. Miriam has been diagnosed with gluten intolerance for over 5 years and she welcomes the regulations.

> *“When you ask waiters or shop assistants whether something has gluten in, they don’t treat you as seriously as they should. They don’t
> know that a few crumbs of gluten can cause a lot of distress for a
> person with coeliac disease. So these new regulations will allow
> people to be more educated on what is actually in their products
> and give us coeliacs a lot more peace of mind and enjoyment from
> eating out”*

Foods manufactured after the 13th of December last year will now have to list all ingredients used, and emphasise allergens, whether this be in a separate column or using **bold** lettering around words such as wheat, rye and barley. This all must be clearly labelled on all packaging as well.

These new regulations will make it easier for sufferers of food intolerance and allergies to enjoy a stress free meal, as they know what’s going in and what’s going out.

Chinese New Year

This Thursday is the Lunar New Year, otherwise known as Chinese New Year.

The turn of the Chinese calendar will be celebrated with festivals, street parties, fireworks but most importantly food!

Traditionally Chinese families sit down for a reunion dinner on New Year’s Day.

The dinner usually consists of 8 dishes ([like ilumi’s Chinese banquet][1]) because the number 8 is meant to reflect good fortune. However if there has been a death in the family then only 7 dishes will be apportioned.

The food is commonly centred around meats. Chicken is very popular, as it is a symbol of fortune, while duck is often used as it means fidelity.

Different types of fish are also included in the New Year’s Day festival of food. This is because it sounds like the Chinese word for prosperity. Shellfish, such as dried oysters with sea moss are the more favoured type of fish dishes, however a raw fish salad is also commonplace.

**Fact:** The fish is never completely eaten, as the Chinese follow the saying ‘may there be surpluses every year’ meaning ‘let there be fish every year’.

No Chinese banquet would be complete without an array noodles and spices. A noodle dish should always be prominent as the strands represent longevity.

**Fact:** Never cut the noodles, as it is believed if the strand is broken your life will be shortened.

The meal ends with red packets, containing money, and gifts being passed around the table. These are shared to usher wealth, happiness and honorability.

If you’re planning your only celebratory meal this Thursday, we’re offering up to [20% off all of our Chinese Range*][2]

*Offer ends Thursday 20th Feb 2015 at 00:00


We’ve Been Nominated for an Award

2 of our ilumi products have been shortlisted for this year’s [Free From Food Awards][1].

Our [Soy & Ginger Stir Fry Sauce][2] is up for the Store Cupboard Savoury Mix & Sauces award, and our [Zataar Chicken][3], which won a Great Taste Award last year, is up for the Products Manufactured in a Nut Free Environment award.

Last year, ilumu’s [Kerala Chicken Curry][4] and [Lamb Rogan Josh][5] picked up accolades, so hopefully we can replicate this success in 2015, wish us luck!